Pitch us.

We're an independent publication covering AI products with the seriousness The Information covers tech and NerdWallet covers finance. Our readers are founders, operators, and the people actually building with this stuff — they have working bullshit detectors. Pitches that work tend to fall into one of four shapes.

• Reviews of tools we don't cover yet. Meaningful daily use — at least a week of real work on real briefs — produces the kind of insight a marketing page can't. We're especially looking for coverage of voice models, coding agents, and on-device AI.
• Comparisons in adjacent categories. Two products solving the same job, both used by you for at least a month, with a clear "who should pick what" verdict. The reader should leave knowing the answer to their question.
• Deep dives on companies, categories, or trends. Reporting-led. We want to read the source documents, talk to the people, and end with a take the reader couldn't have gotten anywhere else.
• First-person operator essays. You shipped something to production using AI. Here's what broke, what worked, what you'd warn the next person about. Specific over speculative. Receipts beat opinions.

Knowing what we'll reject helps you spend your time on pitches we might take.

• SEO churn. No "Top 10 Best AI Tools for X" listicles built from press releases. Our best-of pieces are editor-curated from products we've actually tested.
• AI-written prose. We check. Drafts that read like they came out of a model get returned. Use AI to research and outline; write the words yourself.
• Vendor-paid placements. Sponsored content is a separate product. Editorial coverage is never for sale.
• Press release rewrites. If the angle is "company X launched feature Y," that's a briefing, not a piece. Briefings get a few sentences in The Brief — they're not commissioned.
• Vague analysis. If your pitch could be written without you having used the product, we'll know — and so will the reader.

Ground Truth is bootstrapped in 2026 and we're not yet at paid-rate-card scale. For the moment:

• Reviews and comparisons: negotiated per piece, paid on publication. We're transparent about the number before you start writing.
• Deep dives: higher rate — these take real reporting. We'll discuss before commission.
• Operator essays: a flat fee or, if you'd prefer, prominent placement + bio link to your work. Your call.
• Pay grows with the publication. Recurring contributors get bumped as we hit revenue milestones. We'd rather pay you more later than promise rates we can't sustain now.

Keep it short. We read every pitch; long ones don't get a better read. Send an email to pitches@groundtruth.example.com with:

• A subject line that tells us the angle. Example: "Pitch — Why every video model still fails at two-person dialogue."
• Two paragraphs. The claim, why it matters now, and what you'd actually do — products you'd test, people you'd talk to, sources you'd pull.
• A one-line bio. Who you are. Where you've published before, or — if you haven't — what you've built.
• Two links. Prior writing, a Substack, a thread, code you shipped. Evidence you can write, not credentials.

We respond within five business days. If you haven't heard back, assume the email got lost — re-send it.

If we commission you, you're operating under our methodology. Full standards live at /methodology and /disclosure.

Not a writer? We still want to hear from you. tips@groundtruth.example.com for leads, corrections@ for things we got wrong.